Company Summary:

Secretly Group is a leading independently-owned music company. Its major divisions include record labels Dead Oceans, Jagjaguwar, Saddest Factory, Secretly Canadian, and music publisher Secretly Publishing. Headquartered in Bloomington, Indiana, Secretly Group also maintains offices in Brooklyn, London, Los Angeles, and Chicago. Founded in 1996, its roster counts Phoebe Bridgers, Bon Iver, Mitski, Angel Olsen, Japanese Breakfast, Whitney, Jamila Woods, Sharon Van Etten, Faye Webster, Unknown Mortal Orchestra, Claud, MUNA, serpentwithfeet, Slowdive, and Khruangbin, among others. Secretly Publishing artist and writer partners include Kishi Bashi, NNAMDI, Japanese Breakfast, Whitney, and Faye Webster, as well as the publishing catalogs of affiliates Songs Of Numero Group and Ghostly Songs.

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Position Summery

This is a rare and uniquely positioned role at the intersection of streaming, sales, and digital marketing. As Music and Audience Insights Analyst, you'll be responsible for understanding how our marketing activity translates into music consumption, your insights will directly inform the strategic decisions we make as a label.

You'll serve as the bridge between the marketing, streaming, operations, and international teams, synthesizing data from multiple sources to tell a coherent story about what's working, what's shifting, and what it means for how we release and promote music.

This role will be an ever-developing position at Secretly. We are looking for someone to grow alongside rapid changes in how we analyze data, combining a strong understanding of data with an interest in using AI tools to generate sharper insights. We are looking for someone who is curious and inquisitive, interested in not just surfacing the data analysis, but applying their analysis to the practical day-to-day of marketing and releasing music.

What You'll Do

• Monitor how marketing campaigns are driving consumption across streaming platforms, social

platforms, and beyond.

• Build and deliver regular reporting on streaming performance, playlisting, video, and catalog activity to

internal teams and artist managers.

• Identify anomalies, spikes, and cross-platform momentum in our catalog and investigate their origins.
• Analyze territory-level data before, during, and after campaigns and alongside touring cycles to inform

strategic decisions around releases.

• Collaborate closely with both the digital marketing team and the streaming/sales team, acting as a

trusted analytical resource across both.

• Leverage AI tools and emerging technologies to produce insights.

Who We're Looking For

We value curiosity and learning agility more than a specific technical background. If you're the kind of person who gets genuinely excited about why a song is suddenly experiencing virality in Brazil, or what a shift in DSP users’ playlist behavior signals for a release strategy this role was built for you.

• Genuinely passionate about music — the kind of person who follows new releases, pays attention to how music travels, and has real opinions about what's resonating and why.

• A quick learner who's comfortable working across different data sources and tools, including AI-assisted workflows.

• Strong written and verbal communicator who can translate data into clear, compelling narratives for both creative and business audiences.

• Analytical background — comfortable with spreadsheets, data visualization, and working with streaming metrics.

• Proactive and self-directed, with the ability to manage multiple projects and set your own priorities.
• Interested in how the digital landscape — social media, streaming platforms, emerging tech — shapes how music is consumed.
  

Nice to Have

• Prior experience in a music industry setting (label, distributor, DSP, or management)
• Familiarity with tools like Google Data Studio, Chartmetric, Luminate, or similar platforms
• Experience working with or prompting AI tools for research and analysis

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Applying? In lieu of a cover letter, please answer the following in the cover letter upload:

Choose any artist — from the Secretly Group roster or outside of it — who had a notable moment in the past 12 months. This could be a breakout single, an unexpected catalogue spike, a viral TikTok moment, or a campaign that clearly moved the needle.

Using only publicly available data and any tools you’d like, build a short 3 paragraph summary that answers:

1. What happened, and when?
2. Where did the moment originate, and how did it travel across platforms?
3. If you were advising the label on their next campaign for this artist, what would you recommend based on what you found?

What We’re Looking For

• Strategic thinking: Do you draw meaningful conclusions, or just describe what the data shows?
• Communication: Could a non-data person at Secretly Group read this and walk away knowing what to do with it?

Company Summary: Secretly Distribution is a curated distribution company working globally with premiere independent labels and artists. We are headquartered in Bloomington, IN, with offices in Brooklyn, Chicago, London and Los Angeles and additional staff in Paris, Berlin, Amsterdam and beyond. We work every day to support great art with transparency, creativity, expertise and hard work.

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Position Summary: The Director of Label & Shared Services oversees the Label & Shared Services department and its staff. Label & Shared Services team acts as Secretly Distribution's liaison to lead release campaigns and develop bespoke services for direct artists, management teams and non-traditional labels.

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Responsibilities:

• Act as Secretly Distribution’s senior liaison for a roster of direct artists, management teams and non-traditional labels
• Oversee and provide guidance to Campaign Managers who serve as the day-to-day point of contact and advocate for clients
• Oversee and provide guidance to the Production Manager who handles all physical production and logistics for Label & Shared Services clients
• Work with the Director of Artist & Label Strategy to Identify new non-traditional international clients
• Analyze sales histories and run projections for prospective new clients
• Work with the Client Relations team to onboard new clients
• Provide guidance on global project campaigns
• Provide strategic guidance on timing and partners for global radio and PR campaigns, digital advertising, and outdoor marketing
• Manage and execute global project budgets and sales goals for campaigns
• Continually develop and price comprehensive services offered to Secretly Distribution labels and Services clients
• Manage departmental budget and provide reporting on departmental health and revenue
• Work with other Secretly Distribution department heads on bigger picture initiatives and improvements to workflows

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Requirements:

• Minimum 5 years in the music industry with experience leading a cross-functional project team
• Deep knowledge of campaign strategy across global digital and physical sales landscape, utilizing sales, marketing and trending analytics to lay the groundwork for each campaign
• Must possess strong problem solving and analytical skills
• Experience with Microsoft Office Suite and project management tools
• Excellent communication and organizational skills, demonstrating independent thought and action while operating in sync with a team
• Ability to set priorities and meet deadlines
• Effectively manage multiple concurrent projects
• Experience with image editing software (Adobe) and ad platforms a plus

Bright Antenna Records is hiring an experienced ​Director of Digital Marketing to join our indie label. Our in-house team operates as a tight knit family, but we have global partnerships with Sony/Orchard, AWAL Distribution, and Island/Universal. We are looking for a natural marketer willing to make contacts and create meaningful opportunities for our artists. ​Must be passionate about music. We are home to amazing bands including Wilderado, PREP, Sports Team, Khatumu, Meg Elsier, Windser, Akira Galaxy, and more. Please check out our artists prior to applying to make sure this is a good fit! Loving the types of music we work with is imperative. This is a full time, in-person job. Must live in the SF Bay Area or be willing to relocate, and be able to come into our office in Mill Valley, across the Golden Gate Bridge from San Francisco. ​

DIRECTOR OF DIGITAL MARKETING JOB DESCRIPTION (Mill Valley, CA)

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❖ RESPONSIBILITIES:

• Work closely with artists, managers and extended teams to proactively create and implement innovative digital marketing strategies for artist roster, to engage with and grow audiences

• Produce Digital Marketing Plan and Timeline for album and single releases, including detailed steps to execute the plan and budget allocation.

• Develop Digital Marketing Strategy including, but not limited to: content planning, social media approach, partnerships with creators and digital platforms, creative and innovative digital executions, community building, first-party communication and data growth, building and maintaining websites, and budget forecasting.

• Strategize and implement content planning across all core digital channels (TikTok, Instagram, YouTube, Facebook, X and new, relevant platforms as and when they emerge) for all Bright Antenna’s roster

• Closely follow (and create) the latest trends, and proactively strategize ways for our artists and music to lead cultural conversation and internet discourse.

• Work closely with the insights team to gather digital health-checks to analyze audience-related and performance data, and create meaningful reports that can inform artists and managers.

• Devise and execute Artist Database growth and CRM strategy, via both traditional and developing means: email marketing, community-based platforms, messaging services, etc.

• Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns.

• Find, nurture and grow new digital partnerships.

• Create, pitch, and implement innovative marketing and content opportunities with all digital partners.

• Actively seek out information on evolving digital and tech trends, new platforms and offerings and find crossover areas within other industries in the digital space.

• Work closely & collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content.

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❖ WHAT YOU BRING:

• 5+ years experience in digital marketing or social media, preferably in the music or entertainment industries.

• You’re a master of top social platforms, stay ahead of trends, and drive the creation and optimization of killer digital content, bringing your social media savvy and data-driven ideas to the table to maximize artist reach and engagement.

• Experience running engaging and innovative creator partnerships, with a tangible impact on driving campaigns forward. Ability to shape and execute cutting-edge digital strategies that elevate BA’s artist roster in a fast-paced, competitive environment.

• You have a high interest in AI and new tech; will drive innovation by integrating third-party APIs into product workflows to enhance marketing initiatives and user experiences.

• Practical and organized, familiar with music industry tools for analytics, smart-linking, advertising, social posting, etc.

• Experience with fandoms and understand how best to activate, excite and delight them around a release.

• Exceptional attention to detail and the ability to track and follow through on multiple concurrent projects to completion.

• Respectful, honest and confident communication skills, happy to work within a team and manage others.

• Passion for music and a strong familiarity with the music industry, including being well-versed in a variety of genres and up to date on music industry status quo.

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❖ BONUS EXPERIENCE:

• Feeding meme culture and seeding content out to help it spread online through various communities.

• Building custom landing pages, micro-sites, or unique fan/artist experiences.

• Integrating Digital Service Providers (DSPs), social platforms, or e-commerce solutions to create seamless digital ecosystems.

• Connecting various marketing platforms, CRM systems, CMS tools, or analytics platforms to streamline operations and insights.

• Ability to build custom data pipelines or automations to optimize workflows and reporting.

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❖ EDUCATION REQUIRED:

Bachelor’s Degree preferred but not required

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❖ COMPENSATION:

Generous Vacation & Holidays, Health & Dental, Flexible Work Hours including occasional work from home, and 401k. Competitive Salary, commensurate with experience. Please mention your salary expectations in your cover letter.

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❖ TO APPLY:

Send Resume and Cover Letter to job@brightantenna.com In your cover letter, tell us a little bit about what music means to you and your three all-time favorite albums or songs! If your cover letter does not contain this information, or if you do not have previous experience in the music industry, your application will not be considered.

PLEASE NOTE: Applicants MUST have prior experience working in the music industry or they will not be considered for this position.