Secretly Group is hiring a Manager, Social Media & Creator Marketing, a newly created role reporting to the Senior Director of Digital Marketing. This position will lead social strategy, fan engagement, and creator collaborations across US-based projects, while also providing consultative support for international projects within the Americas. A core focus of this role is crafting and executing strategic social media plans that seamlessly integrate with broader marketing initiatives. This includes overseeing the label’s social presence, guiding artist teams in optimizing their social strategies, and collaborating with third-party social consultancies and influencer agencies to maximize campaign reach and effectiveness. The ideal candidate will thrive in a highly collaborative environment, working closely with their international counterpart, the creative team, ad team, and marketing department to ensure a cohesive digital strategy. Additionally, this role will oversee and mentor two Social Media Coordinators, ensuring seamless execution across all label social channels.

Responsibilities:

• Develop and execute innovative social media plans for Secretly Group’s US-based projects, ensuring best practices across platforms.
• Provide consultative guidance to the International Marketing Manager on social media strategy for international projects in the Americas.
• Oversee third-party social consultancies and influencer agencies to expand reach, drive engagement, and optimize creator marketing campaigns.
• Manage and mentor two Social Media Coordinators, ensuring high-quality, on brand content across label and artist channels.
• Maintain strong relationships with key social media platforms, ensuring Secretly Group and its artists are well-positioned for new opportunities and emerging trends.
• Lead the development of platform-specific strategies, ensuring social content aligns with broader marketing goals.
• Work closely with artist teams to optimize their social presence and maximize fan engagement.
• Oversee the label’s social content calendar, ensuring alignment with release campaigns, catalog milestones, and marketing priorities.
• Collaborate with the creative team to develop compelling content tailored to each platform.
• Work alongside the ad team to ensure paid media strategies complement organic social initiatives.
• Monitor fan engagement trends and audience insights, translating them into actionable marketing strategies.
• Oversee the execution of in-house artist accounts across Secretly’s roster, ensuring they are strategically aligned with artist campaigns and audience engagement efforts.
• Use analytics tools to measure performance, inform strategy, and refine best practices.

The Ideal Candidate Demonstrates:

• 3+ years of experience in social media, digital marketing, or creator marketing at a record label, distributor, artist management company, DSP, or marketing agency.  
• A deep knowledge of creator communities within music and across broader digital culture, understanding how they influence engagement, trends, and audience growth.
• Fluency in key platforms like Instagram, TikTok, and YouTube
• Experience working with third-party social consultancies and influencer agencies.
• A self-starter mentality, with strong project management skills and the ability to handle multiple priorities under tight deadlines.
• A sharp eye for visual aesthetics and content that resonates across different platforms.
• A strong understanding of short-from trends and how to apply them to larger marketing goals.
• A data-driven mindset, using analytics to inform decisions and optimize strategies.
• Strong collaboration and communication skills, with a proven ability to work cross functionally with creative, ad, and marketing teams.
• A passion for Secretly Group’s labels and artists, with a deep understanding of their audiences and creative vision.